Privacy policy.

1. Who we are

SalesViking is offered by Valhalla Innovations LLC, a California limited liability company (“Valhalla,” “we,” “us”). This policy describes how we handle personal information when you use the SalesViking Mac app, salesviking.io, and related services (the “Service”).

The Service is offered only to people in the United States and Canada. We do not offer it to people in the European Economic Area, the United Kingdom, Switzerland, Mexico, or anywhere else. If you use it from a place where it is not offered, you do so without our authorization and we may close the account and delete the information associated with it.

2. Information we collect

Account information. Your name, email address, organization, and sign-in details when you create or manage an account.

Billing information. If you buy a paid plan, our payment processor collects the card or account details needed to charge you. We receive limited billing records such as the plan, the last four digits where the processor provides them, and the status of the payment. We do not store a full card number on our own servers.

Material you choose to put into the product. This can include prompts, notes, drafts, and the contents of a sales conversation when you use live guidance or meeting notes. It can also include text from the active window if you turn that feature on. Work memory of that kind is optional, and you can leave it off.

Connected tools. If you connect a calendar, CRM, workspace, Slack, or a meeting service, we receive the information that connection is set up to share, such as an event, a deal record, or a message you asked us to use. You choose whether to connect a tool.

Support and website information. Messages you send to us, and ordinary server logs such as IP address, browser type, and the pages requested. The marketing site uses Google Analytics to count visits.

Product analytics on the marketing site. The marketing site also uses PostHog to understand how visitors use it: the pages you view, what you click, and session recordings of how the page responds to your mouse, taps, and scrolling. Recordings hide anything you type into a form. PostHog processes this for us as a service provider and stores it in the United States. It uses your IP address to estimate your country and then does not store it. We do not link this activity to your name or email address.

Advertising measurement on the marketing site. The marketing site runs the Meta Pixel. When you visit, it tells Meta which page you viewed, and it records when you open the pricing page, click a download link, or join a waitlist. Meta also receives your IP address and browser details and sets its own cookie. We use this to measure and improve our advertising on Meta. The pixel does not send your email address. It runs only on the marketing site: the SalesViking app does not send your conversations, connected records, or window text to Meta.

3. How we use information

We use personal information to provide, maintain, secure, and support the Service; to authenticate you; to charge for a paid plan; to communicate with you, including about product updates and offers you can opt out of; to understand how the Service and the marketing site are used and how our advertising performs; to improve the Service using usage data and aggregate statistics; to comply with law; and to enforce our terms. We use the content of your conversations, connected records, and window text to provide the Service to you. We do not use that content, or data derived from it, to train artificial intelligence models unless you turn that on.

A draft, follow-up, or internal note prepared by the Service is not sent or filed anywhere unless you send or save it yourself, or turn on or approve a feature that does so for you.

4. What we do not do

We do not sell your personal information for money. The only information we share for advertising is the marketing-site activity the Meta Pixel collects (section 2). We never use the contents of your conversations, connected records, or window text for advertising. We do not claim SOC 2, ISO 27001, HIPAA, or any other certification. SalesViking is not a healthcare service, we do not offer a business associate agreement, and you must not submit protected health information.

We give service providers access only so they can perform work for us. We do not give them permission to use your content for their own advertising. You should not submit information you are not allowed to share with a vendor.

5. Service providers

We use other companies to host the Service, process payments, measure visits to the marketing site, convert speech to text, and run the artificial intelligence models that produce the answers and drafts the product shows you. Those companies may process personal information only on our instructions for those purposes. Meta is different: it receives marketing-site activity through the Meta Pixel and handles it under its own terms and privacy policy. The meeting products and business tools you connect are your services as well as ours. Their own terms and privacy notices apply to the copy of the information they hold.

6. Google user data

If you connect a Google account, we use the Google user data that connection provides only to offer the user-facing feature you turned on. We do not sell Google user data. We do not use Google user data to train a generalized model, and we do not transfer it to others except to provide or secure that feature, to comply with law, or as part of a merger or acquisition with notice. This description is meant to meet the Google API Services User Data Policy, including its limited-use rules, for any Google user data we actually receive.

7. Meetings and consent

Depending on your settings, meetings may be stored on your Mac, on our servers, or both. Calls that use live guidance are processed on our servers. You are responsible for giving any notice, and for getting any consent, that the law requires before you capture a conversation. That duty depends on where you are and where the other people on the call are.

If you were on a call with a SalesViking user: that user decides whether to capture the conversation and is responsible for telling you and getting any consent the law requires. Unless the user turns on cloud sync or uses live guidance, we do not store what they capture; it is kept on their Mac. When the user asks for a meeting summary or asks SalesViking a question, the transcript, or parts of it, passes through our servers to the AI model providers that produce the answer, which handle it under their own terms. Otherwise we may hold the transcript, summary, and notes of that call. You can ask us to delete information we hold about you by emailing legal@salesviking.io, and you can ask the user to delete what they keep.

8. Cookies and analytics

The marketing site uses cookies and similar storage that the site needs in order to load, Google Analytics cookies to count visits, PostHog storage for product analytics and session recordings, and the Meta Pixel cookie that measures our advertising (section 2). You can block or delete analytics and advertising cookies in your browser, and many browsers and extensions can block the Meta Pixel entirely. If your browser sends Global Privacy Control, or you opt out in section 12, the site does not load the Meta Pixel or PostHog. Blocking cookies does not turn off the product. Because the Service is not offered in Europe, we do not run a European consent banner.

9. Security

We use reasonable safeguards appropriate to the information we hold. No method of storage or transmission is perfectly secure, and we do not promise that unauthorized access is impossible.

10. How long we keep information

We keep personal information only as long as we need it for the purposes in this policy. For each kind of information, that means:

Account information. While your account is open, and then until we complete the deletion described below.

Content you put into the product, including meetings synced to our servers and the transcripts of calls that use live guidance. Until you delete it in the product, close your account, or ask us to delete it. This includes information about the other people on those calls.

Content stored on your Mac. We cannot access or delete it. It is removed only when you delete it, and closing your account does not remove it from your Mac.

Billing records. As long as tax, accounting, and payment laws require. Our payment processor keeps its own records under its own terms.

Support messages. As long as we need them to answer you and to keep a record of the request.

Waitlist sign-ups. Until we have told you the product is ready, or until you ask us to remove you, whichever comes first.

Server logs, security records, and marketing-site analytics. Until they are no longer needed for security, operating the Service, or measuring the site, and no longer than the retention period set in the analytics tool. Meta keeps what the Meta Pixel sends it under its own policy.

Usage data and aggregate statistics that do not identify you. We may keep these indefinitely.

When you close the account, or when you ask us to delete personal information, we delete it from active systems within the time the law requires after we verify the request, unless we need to keep a specific record for security, to complete a transaction, to establish or defend a legal claim, or to comply with law. Ordinary backups are overwritten on their normal cycle. We do not promise that every backup disappears on the day you close the account.

11. Your requests

You may ask us to tell you what personal information we hold about you, to correct it, to delete it, or to give you a copy. Email legal@salesviking.io from the address on the account. We may need to confirm that the request is yours. We will not charge you for a request unless it is manifestly excessive, and we will not discriminate against you for making one.

12. California

If the California Consumer Privacy Act applies to a request, a California resident may ask for the categories and specific pieces of personal information we collected, the sources, the purpose, and the categories of parties we disclosed it to. You may also request deletion, subject to the legal exceptions, and you may correct inaccurate information. We do not use sensitive personal information to infer characteristics about you.

We do not sell personal information for money. The Meta Pixel on the marketing site (section 2) may count as “sharing” for cross-context behavioral advertising under California law. You can opt out in either of two ways. We honor Global Privacy Control: if your browser sends it, the site does not load the Meta Pixel. Or use the button below, which stops the pixel loading in this browser. Both choices also turn off our PostHog analytics. To opt out for your account as well, email legal@salesviking.io with the subject “Do not sell or share.”

13. Canada

If you use the Service from Canada, you may ask for access to the personal information we hold about you, ask us to correct it, and withdraw consent to optional processing such as a connected tool or work memory. Withdrawing consent for a feature means that feature will stop. It does not affect processing that has already happened, and it may mean the account can no longer be provided. You may also contact the Office of the Privacy Commissioner of Canada.

14. Children

The Service is not for anyone under 18. We do not knowingly collect personal information from children.

15. Changes

We will post changes on this page and change the effective date. If a change is material and we have an email address for your account, we will email that address. The terms of use explain how continued use works after a change.

16. Contact

Valhalla Innovations LLC, California. Privacy requests: legal@salesviking.io. Product questions: info@salesviking.io.