Crush Objections in Real Time with AI Tools for Sales Reps

Handling objections during sales calls can feel like staring down a mountain. Do you freeze when a prospect raises concerns about price? Ramble through an answer that leaves them unconvinced? Or maybe you just surrender, offering discounts to keep the deal alive.

You're not alone. A staggering 48% of sales reps admit they lack confidence when handling objections. And this uncertainty often decides whether a deal moves forward or gets lost forever.

But here’s the good news. Real-time AI tools are revolutionizing how sales reps tackle objections, offering live support and actionable guidance. This blog unpacks why objection handling is a make-or-break skill, what traditional coaching lacks, and how AI tools are the ultimate game-changer for sales reps and SDRs looking to boost their close rate.

Stick around to discover the top AI tools for objection handling, plus a call-to-action that could transform your approach to sales forever.

Why Objection Handling Decides Sales Success

Every sales call is like a tightrope walk. One misstep and the whole deal comes crashing down. Objections like "Your price is too high," or "Can I think about it?" are pivotal moments that determine whether a conversation leads to a closed deal or a missed opportunity.

Typical Sales Call Breakdowns:

• Freezing when an unexpected objection arises.

• Rambling through a vague, stumbling response.

• Giving up too easily to avoid confrontation.

Objections are make-or-break moments. Handle them well, and you move the deal closer to a win. Fumble them, and the deal slips through your fingers.

That’s why objection handling isn’t just another sales skill – it’s essential. Winning reps are confident, composed, and ready for anything prospects throw their way.

The Flaws of Traditional Sales Coaching

Traditional sales coaching often takes place after the fact through feedback sessions or training workshops. While helpful, it’s far from perfect.

Here’s the problem:

• Post-call coaching feels like analyzing yesterday’s game day; the moment has already passed.

• Feedback is often generic, like “Build more value with the prospect.”

• SDRs and AEs are left fending for themselves in high-pressure, real-time conversations.

By the time a manager has dissected what went wrong, you’ve already lost the deal. If sales is an “on-the-spot” profession, why isn’t coaching the same?

Real-Time AI Coaching Changes Everything

Enter innovative AI sales tools that act as live assistants during sales calls. These tools provide real-time objection handling by offering instant suggestions on how to respond, refocus, or close.

Key Features of AI Coaching Tools for Sales Calls:

• Live Prompts that suggest rebuttals or next steps based on the conversation.

• Dynamic Talk Tracks that adjust based on what the prospect says.

• Confidence Boosting support that turns challenging objections into moments of opportunity.

Imagine this scenario:

Your prospect says, "I don’t think this fits my budget." Instead of panicking, your AI sales assistant suggests, in real time, "Ask about their ROI expectations and share a story about a similar client’s success."

With tools like these, AI doesn’t just help you survive objections — it enables you to conquer them.

Top AI Tools for Objection Handling

Here are the best tools for real-time objection handling, with a breakdown of their pros, cons, and pricing.

1. SalesViking

• Best For: Individual reps who want personal AI coaching.

• Real-Time? ✔️ Yes

• Pricing: $

• Pros: Real-time objection prompts, CRM automation, fast learning curve.

• Cons: Lacks a team dashboard, as it’s designed for solo use.

2. Gong

• Best For: Sales managers who emphasize analytics.

• Real-Time? ❌ No

• Pricing: $$

• Pros: Provides deep call analytics and insights for coaching after the call.

• Cons: Doesn’t offer live in-call support for reps.

3. Wingman

• Best For: Mid-size teams needing flexibility and integration capabilities.

• Real-Time? ⚠️ Partial

• Pricing: $$

• Pros: Offers some real-time cue cards and integrates well with CRMs.

• Cons: Setup requires effort and buy-in across teams.

👉 Pro Tip: Want a personal AI coach that provides live objection handling?

Try SalesViking free and start winning calls without freezing.

Get started with SalesViking today

How It Feels to Sell With AI

Picture this transformation:

• Before AI:

You’re pitching, and the prospect raises concerns about pricing. Your mind races, your words stumble, and the deal starts slipping away.

• After AI:

Your AI coach silently feeds you a suggestion mid-call, like sharing a success story from a similar client or asking an open-ended question to uncover objections. Now, you rebut with confidence and steer the conversation toward a close.

The result? A surge in your confidence, a better conversation, and higher close rates.

Why Real-Time Coaching Builds Long-Term Skills

AI sales tools don’t just help you handle objections in the moment. They also make you a better sales rep over time.

• Learning by Doing:

Real-time guidance helps reps internalize effective objection-handling techniques.

• Reinforcing Muscle Memory:

With every call, you build confidence and develop skills that stick.

• AI Feedback Loops:

Every action is tracked and analyzed, so the AI gets smarter with every interaction, tailoring responses even further.

With consistent use of AI sales assistants, reps learn, improve, and evolve into objection-handling masters.

Stop Freezing on Objections, Start Crushing Them

When objections become roadblocks, it’s easy to lose momentum. Traditional coaching leaves reps unprepared, and winging it isn’t the answer.

AI-powered live sales coaching tools like SalesViking provide the real-time support you need to handle objections confidently, close more deals, and grow as a sales professional.

💥 Don’t just survive your next sales call. Crush it.

👉 Start your free trial with SalesViking today.